“If it was just purely beef and we had wack music, there’s nothing to sell. “For Ross, the beef actually elevated him to a national platform, but his music is incredible enough to back it up,” says Chris Atlas, senior VP of marketing for IDJ, Ross’ label. “Deeper Than Rap” looks as though it will debut atop the Billboard 200 next week with sales of about 150,000 copies. And the more that bloggers wrote about the battle, according to the online chatter tracker Nielsen BuzzMetrics, the more the two artists reaped the benefits. Since the dispute started in January, the sales of Ross’ two previous albums have increased by 62%, while sales of 50 Cent’s three catalog titles grew by 74%, according to Nielsen SoundScan.
The real winner may be Universal Music Group, which owns Island Def Jam and Interscope, the labels the rappers are signed to. While this beef hasn’t-and hopefully won’t-escalate to physical confrontations, the release of Ross’s first promo single “Mafia Music” led to an onslaught of Web-released diss tracks, cartoon spoofs, comedy skits, music videos, photos, Web sites and more from both sides.
Since the beginning of this year, Ross and 50 Cent have taken verbal and visual jabs at each other. Now it is Ross's turn to get burned and 50 Cent is doing his best to make that happen.įollow FindLaw for Consumers on Facebook and Twitter. If not for this sparring with Ross, 50 would not be blamed for the sex tape release that led to his bankruptcy. The battle between the rappers doesn't seem to be doing either of them much good. Now 50 is firing back for copyright infringement. Ross was so thrilled with the outcome of the lawsuit between his rival and Leviston that he then issued a song, using 50 Cent's "In Da Club" for the music while rapping his own triumphant jabs at him. This prompted 50 Cent to file for bankruptcy this past fall. Leviston sued 50 Cent for using her image without permission and was awarded millions in compensatory and punitive damages. But then he went too far and released a sex tape of Rick Ross's ex-girlfriend and the mother of his child, Lavonia Leviston. He replied with insult songs and parody videos, mocking Ross.
It was just a normal rap attack, slinging insults in rhyme.īut 50 Cent needed to put in his two cents. In 2009, Rick Ross got the rivalry with 50 Cent started by calling him names on his album. To really understand this story, we must go back to the beginning of this rivalry. Now 50 Cent is saying Rick Ross, or William Roberts, infringed his copyright for the hit "In Da Club," using it without permission to freestyle jabs at 50 Cent when the song's creator lost a lawsuit. This lawsuit is part of a series of musical, legal, and personal battles between the two that spans years and has gotten 50 in some pretty serious trouble recently. Rapper 50 Cent, or Curtis Jackson, is suing his longtime rival Rick Ross for copyright infringement, according to TMZ.
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